Have you been under the impression that video marketing is just an added bell or whistle? An option? If so, you’ve been missing out on countless golden opportunities. If you don’t get on board right away, you’ll miss out on many more.
Let me explain.
The use of video is on the rise. In fact, one-third of all online activity is watching videos. Think about it: Youtube is the second largest search engine on the planet. It’s second only to Google...and not by chance. It holds its current place as a result of the continuous cycle of supply and demand for video content.
However, Youtube is not the only space in which videos are becoming increasingly more important. Mobile video consumption increases by 100% each year. That percentage is inclusive of numerous platforms and sites. These include Instagram, Snapchat, Twitter, Periscope and more -- all of which have jaw dropping video stats.
It’s important to note that 64% of people are more likely to purchase a product or service after having seen a video. In addition, 92% of consumers share videos with others. As you can see, video marketing is an excellent way to win customers both directly and indirectly.
The infographic below contains some other interesting statistics, some ideas on how to use videos effectively and expectations for video marketing in 2017.
(Click infographic to enlarge.)