Don’t underestimate the power of a corporate video. Several recent studies have come to the same conclusion. Over time, more and more people prefer watching videos over reading written content. Why?
“My website has an amazing ‘About Us’ page. I don’t think I need a video too.” Does this sound like you? If so, you must not realize the many benefits you’re missing out on. Why not consider just some of those below, along with several ways you can use your new video to the max? After doing so, you’ll likely agree that a professional “About Us” style video is worth investing in.
The use of video in marketing is growing more popular by the day. It’s estimated that in the next 3 years 75% of mobile traffic will consist of video content. Because most people view content on the go — on mobile — it only makes sense that social media networks are the go-to’s for video marketing campaigns.
Many brands and innovative individuals have had great success with such campaigns in 2016. Yet, some have stood out head and shoulders above the rest. So, without further ado, let’s recount seven of the best campaigns and campaign videos we’ve seen this year. We’ll also consider some key takeaways from each one that you could use in your next campaign.
There’s no denying that social media is a powerful tool for reaching the masses. It’s also clear that video is an increasingly more important element of doing so. Businesses small and large are now incorporating video into their social media strategies — some successfully and others...not so much.
Imagine that you’re at your favorite sporting event -- an NBA game, an NFL game, a MLB game or whatever the case may be. You can hardly wait to see your favorite players, the stars of the team. In fact, you paid good money to get the best seats possible...just to see them lead your team to victory once again. Much to your disappointment, the coach decides to start only the lesser known and less effective players.
Fortunately, this doesn’t happen in real life. Why? Because the star players are ultimately the ones that attract the fans and win the big games.