The use of video in marketing is growing more popular by the day. It’s estimated that in the next 3 years 75% of mobile traffic will consist of video content. Because most people view content on the go — on mobile — it only makes sense that social media networks are the go-to’s for video marketing campaigns.
Many brands and innovative individuals have had great success with such campaigns in 2016. Yet, some have stood out head and shoulders above the rest. So, without further ado, let’s recount seven of the best campaigns and campaign videos we’ve seen this year. We’ll also consider some key takeaways from each one that you could use in your next campaign.