There’s no denying that social media is a powerful tool for reaching the masses. It’s also clear that video is an increasingly more important element of doing so. Businesses small and large are now incorporating video into their social media strategies — some successfully and others...not so much.
Today, there are so many ways to track the success or failure of your marketing efforts. Data and analytics are out there and should be used in your marketing. When you use data to guide your choices you won’t just be making a decision on gut feel or guessing; instead, you’ll be making informed decisions that have supporting evidence.
Topics: Social Media