High-quality backlinks are an essential component of SEO today. When indexing, search engines don’t only look at the quality of the content on a page. They also analyze how many links point back to it and the quality of those external sites.
Local SEO holds out a priceless opportunity for your business. It will allow you to promote yourself to local customers currently looking for what you offer. It ensures that potential customers see the right thing — AKA your business — at the right time.
Imagine if every time we met someone new, we introduced ourselves as a different person: how would anybody ever know who the real “us” is? The answer is: they wouldn’t. So why is it that when we introduce our businesses to someone, that we allow people to call us by the wrong name? As business owners, you should care how your business is being represented across all networks - both online and in the real world.