Don’t underestimate the power of a corporate video. Several recent studies have come to the same conclusion. Over time, more and more people prefer watching videos over reading written content. Why?
“My website has an amazing ‘About Us’ page. I don’t think I need a video too.” Does this sound like you? If so, you must not realize the many benefits you’re missing out on. Why not consider just some of those below, along with several ways you can use your new video to the max? After doing so, you’ll likely agree that a professional “About Us” style video is worth investing in.
Social media is good for businesses of all sizes. Yet, it can be an especially useful tool for small businesses. Why? It can help them to retain their current customer base, keep existing customers happy and attract new ones. It creates awareness, promotes engagement with your brand and boosts sales. Consider, in particular, four ways that small business social media marketing does this.
The world has gone digital. No one could argue otherwise. Nowadays, you can do almost anything with a smartphone and the almighty internet.
You can shop for products or services, stay connected on social media, expand your knowledge and so on. In fact, people do these things and more every day.
As a business owner, one of your main goals is likely to maximize customer conversion. Today, it is common knowledge that an optimized website is a must. It’s a vital component in converting visitors, leads and prospects. Yet, there’s one thing missing. Unfortunately, it prevents many businesses from getting the most out of their websites.