As a business owner, one of your main goals is likely to maximize customer conversion. Today, it is common knowledge that an optimized website is a must. It’s a vital component in converting visitors, leads and prospects. Yet, there’s one thing missing. Unfortunately, it prevents many businesses from getting the most out of their websites.
If you were to plug the title of this post into the search bar, you’d come up with an array of different results. These would range from articles explaining how to provide stellar customer service to even some horror stories from customers who’ve had bad experiences with businesses. But neither of those things are what this post is about.
The use of video in marketing is growing more popular by the day. It’s estimated that in the next 3 years 75% of mobile traffic will consist of video content. Because most people view content on the go — on mobile — it only makes sense that social media networks are the go-to’s for video marketing campaigns.
Many brands and innovative individuals have had great success with such campaigns in 2016. Yet, some have stood out head and shoulders above the rest. So, without further ado, let’s recount seven of the best campaigns and campaign videos we’ve seen this year. We’ll also consider some key takeaways from each one that you could use in your next campaign.
Imagine that you’re at your favorite sporting event -- an NBA game, an NFL game, a MLB game or whatever the case may be. You can hardly wait to see your favorite players, the stars of the team. In fact, you paid good money to get the best seats possible...just to see them lead your team to victory once again. Much to your disappointment, the coach decides to start only the lesser known and less effective players.
Fortunately, this doesn’t happen in real life. Why? Because the star players are ultimately the ones that attract the fans and win the big games.
Have you been under the impression that video marketing is just an added bell or whistle? An option? If so, you’ve been missing out on countless golden opportunities. If you don’t get on board right away, you’ll miss out on many more.