Social Paragon Blog

Promotional videos do exactly what their name suggests. They promote products, services, businesses, ideas, causes, etcetera. Creating a video like this can be tricky though.

You can promote all you want, but what good will it do if you can’t motivate people to take action based on what they see? In the end, you want your audience to feel something and then to do something.

According to one study, up to 65% of your audience consists of visual learners. What effect does this truth have on your marketing strategy?

It means that in order to effectively market and sell to your audience, you need to make wise use of visuals.

Video is the primary way with which to excite customers and motivate them to purchase. Here's why.

Testimonials are impactful both in written and video format. They boost the credibility of your business, remove the doubts of your prospects and open the way for new sales.

In fact, video testimonials have one of the highest effectiveness ratings for content marketing. Why are they so powerful?

Brand consistency is essential for several reasons. For one thing, it helps people to get a clear understanding of what you do and why.

It also makes your company memorable and recognizable. From the smallest to the greatest detail, everything needs to be in sync…videos included.

Dull, drab, boring, unexciting, lifeless. At one time or another, we’ve all come across something like that — person, place or thing.

It’s safe to say that it wasn’t an enjoyable experience. The bottom line is that we just aren’t drawn to things that are dull and uninteresting.

This applies to business just as much as it does to other areas of life. What does that mean for you, though?