Over the past few years, the list of benefits from blogging has grown significantly. This has motivated businesses and agencies alike to give it a try and start blogs of their own. While that’s commendable, running a successful business blog isn’t as easy as it may seem.
Since you decided to actually click on this blog post, I’m going to assume that the title caught your attention. Either the profanity alone made you curious or the phrase just resonates with your thought process when it comes to blogging. Regardless of the reason, though, it makes no difference to me. I’m just happy that you’re here now, bringing traffic to our site. Thanks!
Now that I’ve lost the curious ones — and increased my bounce rate (eek!) — let’s move forward with those of you who’ve been on the fence about whether or not blogging is worth your time, energy and money.
As a business owner, you are no doubt always concerned with the growth of your business. You’re always in search of new tactics and fresh ideas that will promote this growth. Long-term benefits are more valuable to you than immediate benefits, which are often short-lived.
One tactic that provides numerous long-term benefits is blogging. In fact, statistics show that businesses that blog generate 67% more leads than others that don’t. Lead generation is just one of the many benefits to be had.
Consider six invaluable benefits of business blogging below, including two aspects of lead generation. All of these translate into business growth.
Today, blogging is a familiar term and a popular practice. In fact, as of 2014, there were more than 76.5 million blogs on WordPress alone. It’s safe to say that there are millions more on other publishing platforms.
There are countless personal blogs, tech blogs, music blogs, business blogs and so on. Blogging has even become recognized as a valuable part of the online marketing process — specifically inbound marketing.
With its growing popularity and the increase in its uses, it can be easy to focus on where blogging is going. But what about where it’s been, so to speak? Its history is actually pretty interesting, though. So...how did it all begin? Who started it? And how did it become what it is today?