High-quality backlinks are an essential component of SEO today. When indexing, search engines don’t only look at the quality of the content on a page. They also analyze how many links point back to it and the quality of those external sites.
Blogging requires a fair amount of time. In business — and in life — time is of the essence. In other words, time is money. So, how can you make the most of the time you spend blogging? Wait for it...here it comes. Repurpose your blog content.
Reusing and giving wide distribution to your content has more than one benefit. For one thing, it can save you a ton of time. Why struggle to stay on top of blogging, social media, email marketing and the rest? It takes far more time and energy to create fresh content for each. Why not use what you have?
Over the past few years, the list of benefits from blogging has grown significantly. This has motivated businesses and agencies alike to give it a try and start blogs of their own. While that’s commendable, running a successful business blog isn’t as easy as it may seem.
Since you decided to actually click on this blog post, I’m going to assume that the title caught your attention. Either the profanity alone made you curious or the phrase just resonates with your thought process when it comes to blogging. Regardless of the reason, though, it makes no difference to me. I’m just happy that you’re here now, bringing traffic to our site. Thanks!
Now that I’ve lost the curious ones — and increased my bounce rate (eek!) — let’s move forward with those of you who’ve been on the fence about whether or not blogging is worth your time, energy and money.
As a business owner, you are no doubt always concerned with the growth of your business. You’re always in search of new tactics and fresh ideas that will promote this growth. Long-term benefits are more valuable to you than immediate benefits, which are often short-lived.
One tactic that provides numerous long-term benefits is blogging. In fact, statistics show that businesses that blog generate 67% more leads than others that don’t. Lead generation is just one of the many benefits to be had.
Consider six invaluable benefits of business blogging below, including two aspects of lead generation. All of these translate into business growth.