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Social Paragon Blog

What Video is Best For Your Industry?

Posted by Steven Henderson on Jul 11, 2017 11:08:00 AM

Don’t underestimate the power of a corporate video. Several recent studies have come to the same conclusion. Over time, more and more people prefer watching videos over reading written content. Why?

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Topics: Marketing, Video

Could Your Business Benefit From a Professional Video?

Posted by Mike Ropelato on Jul 3, 2017 11:19:51 AM

“My website has an amazing ‘About Us’ page. I don’t think I need a video too.” Does this sound like you? If so, you must not realize the many benefits you’re missing out on. Why not consider just some of those below, along with several ways you can use your new video to the max? After doing so, you’ll likely agree that a professional “About Us” style video is worth investing in.

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Topics: Marketing, Video

Business and Social Media: Attracting the World, Locally

Posted by Aleksandra Gdanska on Jun 29, 2017 2:35:19 PM

Social media is good for businesses of all sizes. Yet, it can be an especially useful tool for small businesses. Why? It can help them to retain their current customer base, keep existing customers happy and attract new ones. It creates awareness, promotes engagement with your brand and boosts sales. Consider, in particular, four ways that small business social media marketing does this.

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Topics: Marketing, Social Media

Don’t Get Trapped in the Marketing Stone Age

Posted by Steven Henderson on Jun 27, 2017 11:35:10 AM

The world has gone digital. No one could argue otherwise. Nowadays, you can do almost anything with a smartphone and the almighty internet.

You can shop for products or services, stay connected on social media, expand your knowledge and so on. In fact, people do these things and more every day.

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Topics: Marketing, Content, Social Media, Website

No Links? 3 Things You Need to Consider When Outreaching

Posted by Mike Ropelato on Jun 22, 2017 4:31:16 PM

High-quality backlinks are an essential component of SEO today. When indexing, search engines don’t only look at the quality of the content on a page. They also analyze how many links point back to it and the quality of those external sites.

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Topics: SEO, Content

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