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Social Paragon Blog

How to Make a Promotional Video That Will Motivate People

Posted by Mike Ropelato on Aug 1, 2017 1:14:00 PM

Promotional videos do exactly what their name suggests. They promote products, services, businesses, ideas, causes, etcetera. Creating a video like this can be tricky though.

You can promote all you want, but what good will it do if you can’t motivate people to take action based on what they see? In the end, you want your audience to feel something and then to do something.

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Topics: Marketing, Video

Soaplicity | Utah's Small Business Sunday

Posted by Mike Ropelato on Jul 30, 2017 9:39:00 AM

Along with her husband, Roshan Richards started Soaplicity five years ago. She has since been offering a host of handmade bath and body products for those with sensitivities.

She herself has many allergies to commercial products and so she’s dedicated herself to providing all-natural remedies for those like her.

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Topics: Small Business Sunday | Utah

How to Use a Video to Boost Your Sales

Posted by Steven Henderson on Jul 27, 2017 11:07:00 AM

According to one study, up to 65% of your audience consists of visual learners. What effect does this truth have on your marketing strategy?

It means that in order to effectively market and sell to your audience, you need to make wise use of visuals.

Video is the primary way with which to excite customers and motivate them to purchase. Here's why.

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Topics: Marketing, Video

Don't Underestimate the Power of a Testimonial Video

Posted by Aleksandra Gdanska on Jul 25, 2017 9:32:00 AM

Testimonials are impactful both in written and video format. They boost the credibility of your business, remove the doubts of your prospects and open the way for new sales.

In fact, video testimonials have one of the highest effectiveness ratings for content marketingWhy are they so powerful?

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Topics: Marketing, Video

Y and Y Studio | Utah's Small Business Sunday

Posted by Aleksandra Gdanska on Jul 23, 2017 8:30:00 AM

West Jordan welcomed a new small business to the community in 2015. That business was and is called Y and Y Studio. It’s the pride and joy of mother, Yrma, and daughter, Yatiri. Further, it’s a godsend to local brides in need of the perfect dress for their big day.

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Topics: Small Business Sunday | Utah