High-quality backlinks are an essential component of SEO today. When indexing, search engines don’t only look at the quality of the content on a page. They also analyze how many links point back to it and the quality of those external sites.
This helps to determine placement in search results. These results could make or break the success of a website. Are you in need of high-quality backlinks?
If so, you’ll likely need to engage in a practice called outreach. In other words, reaching out to credible people in your industry. For what?
To let them know about your content, connect with them and perhaps obtain a backlink. Sounds easy enough, right? In reality, though, there are right and wrong ways to go about this.
Consider three things you should take into account when outreaching.
1) Is Your Site’s Domain Authority High Enough?
Domain authority measures the power of a domain name. It typically consists of three factors — age, popularity and size.
Take, for example, a new website. Needless to say, it doesn’t rank too high in the age category. It likely doesn’t have a lot of traffic or a lot of content either.
How Strong Is Your Website?
Surely it would be beneficial for the owner of such a site to get inbound links from a more established site. Yet what would be the benefit to those being asked for the links? Not much.
So it’s necessary to consider before reaching out whether anyone will even care to link back to you. How can you determine this? You can check your domain authority with a few different tools.
Here's which tools we suggest:
2) Have You Established Enough Credibility?
Your credibility can encompass several things. For example, do you have the credentials or expertise to speak on a topic?
If not, it will show; your peers will know. This can actually do damage to your credibility. It can ruin future opportunities to build worthwhile relationships in your industry.
Additionally, do you have evidence that you know what you’re talking about? Evidence could be some of your best previous articles.
Social proof is also a powerful tool. If there’s something noteworthy to mention, don’t hold back. Did your article generate a lot of comments or shares? Did you get a citation from an authority in your industry?
Establishing your credibility can make your requests more persuasive.
3) Are Your Efforts Personalized?
There are endless reasons why personalization is essential. Consider a couple. For one, it’s by connecting with the right people that you get the backlinks you want and need.
But who are the right people? Good question. There are many ways to find them and make meaningful connections.
Many social platforms such as Google+ and Twitter have integrated outreach systems. No doubt, making use of these tools will boost your success.
Second, people can sniff out spammers and users in a heartbeat. Sending out scores of generic emails made with fill in the blank templates won’t get you good results.
And even if you do personalize contact, you still won’t fare well if you’re “all take and no give.” People are far more likely to do you a favor if they too will benefit in some way. Make it clear to them what they’ll get out of the deal.
Mastering Outreach Equals Valuable Backlinks
By keeping the above three things in mind, you’ll have a good foundation for effective outreach. That means that you can earn more and higher quality links.
You can build relationships, strengthen your brand and increase traffic to your site. Are you ready to get started?