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Social Paragon Blog

Could Your Business Benefit From a Professional Video?

Posted by Mike Ropelato on Jul 3, 2017 11:19:51 AM
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“My website has an amazing ‘About Us’ page. I don’t think I need a video too.” Does this sound like you? If so, you must not realize the many benefits you’re missing out on. Why not consider just some of those below, along with several ways you can use your new video to the max? After doing so, you’ll likely agree that a professional “About Us” style video is worth investing in.

Videos Skyrocket Your Credibility

Increased credibility is likely the greatest reward you could gain. Why is that? Because there are several ways in which this works to make you look like the real deal.

For one, creating video content with a purpose shows that your business, too, is purposeful.  

For two, investing time to create quality shows that you take your business seriously. It also alludes to your commitment to delivering only the best products or services.

Create More Video

83% of Marketers said they would create more video if they were given unlimited time, resources and budget.

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(Buffer State of Social Media)

Not to mention that creating a video for your business will make you appear to be an authority. If done right, you’ll convince people that you’re an expert in your field and know what you’re talking about. In turn, they’ll listen to you.

Emotional Responses are Triggered

For the most part, the company website or store is impersonal. Words, product images, work samples and so on can be engaging in their own way.

But they are often still a bit impersonal. There’s nothing like being able to see the employees at work or the face of a company. That’s personal. It establishes an emotional connection that is otherwise lacking.

You’ve probably heard that more emotion comes through in face-to-face conversation than through text, email and so on. It’s the same with video. It gives people something tangible to grab onto, react to and remember. That’s you.

Connecting on a Personal Level

eSpokes used this company video to promote their new Bosch lineup while still being able to tell their story and connect with their customers.


Information is Easier to Consume

4x as many customers would rather watch a video about something than read about it. Now is the prime time to use a company video to promote your business. If you don’t, you may lose potential customers who aren’t willing to read about your business.  

A video is often a quicker way to learn more about you, your values, your story and what you offer. It’s more entertaining as well.

Plus, videos are proven to be very memorable and provide more user engagement which is a major advantage.

"People spend on average 2.6x more time on pages with video than without."


Getting the Most From Your Company Video

To ensure the highest quality possible, it’s best not to do this with a smartphone. You’ll want steady, highly pixelated shots with good sound.

No muffling, no distracting background noise. You might want to make room in the budget to have this done professionally.

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But once you have your awesome company video, where can you use it? It might serve as a good welcome video that introduces new site visitors to your business.

It could also be an alternative to the text on your “About Us” page. Not to mention that you can share the link to the video on social media or even as a part of your email marketing strategy.

By aiming for high value and using your company video wherever possible, you can enjoy the benefits that it will bring.

Zoom in to the 2017 Video Marketing Trends


Topics: Marketing, Video

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