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Social Paragon Blog

Connect Your Brand to Life and Enthusiasm

Posted by Shannon Smith on Jul 13, 2017 10:35:41 AM
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Connect Your Brand to Life and Enthusiasm

Dull, drab, boring, unexciting, lifeless. At one time or another, we’ve all come across something like that — person, place or thing.

It’s safe to say that it wasn’t an enjoyable experience. The bottom line is that we just aren’t drawn to things that are dull and uninteresting.

This applies to business just as much as it does to other areas of life. What does that mean for you, though?

It means that your business has to be lively, exciting and appealing to your target audience. Otherwise, you’ll be overshadowed by your competitors.

So how can you connect your brand to life and enthusiasm? Through video!

Consider some of the things that a company profile video allows you to do and the benefits that follow.

Your Video Makes Your Values Clear

This is a platform to tell your story and emphasize your mission.

What was your inspiration for starting your business? What has been your determination despite challenges you’ve faced? What problem do you hope to solve? How does what you offer help people?

Answering such questions will make clear what’s most important to you as a business owner.

These things should fall right in line with what’s important to your audience. If they do match, it will draw people closer to you and your business.

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It Humanizes Your Brand

Especially if your business is primarily online, there are fewer opportunities to interact on a personal level. This poses a problem.

Consumers want to do business with other people, not faceless, impersonal businesses.

They’re drawn to real people who care about them and want to help. How can you get consumers to see you this way?

Your profile video can serve as proof that you are real and approachable and all of the things you need to be to appeal to your audience. Of course, only you know what those things are.

Nonetheless, your video will trigger an emotional response in viewers. If done right, they will like you, remember you and trust you. 


(Soaplicity gives face and relatability to their name)

It Instills Confidence in Viewers

Speaking of trust, the fact that you’ve taken the time to create a video will build it.

Why would you spend time and money creating one if you weren’t serious about your business? This is especially true if it’s obvious that you weren't willing to settle for low quality.

Your professionalism, dedication, high standards and attention to detail won’t go unnoticed.

In turn, confidence will growConsumers will have no doubt that you can provide what they need. As a result, they will convert.

In fact, a recent survey found that 70% of marketers interviewed gained more conversions from video than other content.

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(The Garrigan Lyman Group)

A Wise Choice For Small Businesses

The advantages of using a company video apply to businesses of all sizes. Yet, this can be especially useful for smaller ones. Why?

It’s harder to maintain and portray both individuality and camaraderie in larger organizations.

With more to manage, the business is more likely to be in the forefront. It’s harder to see passionate individuals who love working with others for the same cause.

In smaller businesses, though, the opposite is often true.

Your business can be centered around your passion and your story. You can share those things through your profile video.  When you do, you’re sure to gain the rewards mentioned above.

Now, what kind of video is the right kind for you?



Topics: Marketing, Video, Content

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