Since you decided to actually click on this blog post, I’m going to assume that the title caught your attention. Either the profanity alone made you curious or the phrase just resonates with your thought process when it comes to blogging. Regardless of the reason, though, it makes no difference to me. I’m just happy that you’re here now, bringing traffic to our site. Thanks!
Now that I’ve lost the curious ones — and increased my bounce rate (eek!) — let’s move forward with those of you who’ve been on the fence about whether or not blogging is worth your time, energy and money.
When meeting with clients and potential clients, I always seem to get the same response when I bring up blogging. “Blogging huh? Seems like a pain in the ass.” Well, guess what? I agree with that statement to a degree. You’re probably asking yourself why.
Have you, by chance, actually tried writing a blog post yourself? If so, you’ve probably faced one or more of the following challenges:
- Settling on a topic proved to be difficult because all of your “brilliant” ideas were already taken by someone else.
- When you finally picked an idea and began typing, you quickly found that you’re not the writer that you thought you were. Perhaps you even questioned why anyone would take the time to read your content.
- Once finished, you had no clue how to optimize it for SEO or direct your audience and customers to it. Plus, inbound and outbound links were a completely foreign concept for you.
And let’s not forget about trying to understand how that blog post could actually help you drive business, traffic, and become a permanent asset in your marketing strategies. In the end, it just sounds like a whole lot of work for nothing, right? Trust me, I get it.
But there’s good news. Blogging has advantages and can certainly provide more value to your business than you think. Let me explain.
When you have a question that needs to be answered, where do you go? Most likely, Google is the first thing that popped into your head, right? And what shows up in those search results? You guessed it! Articles that give you the information you’re after.
Wouldn’t it be nice if YOU had an article that showed up in those results? After all, when people click on it, they would be directed to your website. Wouldn’t it be even better if, after reading your post, they shared it with friends, continued to explore your site and learn more about your business? That wouldn’t be so bad, now would it? Of course not.
The thing about blogging is that it’s not nearly as complicated as it might seem at first. Remember those three challenges that were mentioned earlier? Let’s look at them again from a different perspective.
- How well do you remember what you read last week? Last month? Probably not very well. The fact is that people quickly forget about what they’ve read. So, even if someone else has written something similar, it doesn’t hurt to get in on the discussion and give your own take on a topic. Besides, you can reach a whole different set of individuals with your content than others might.
- You’re not the greatest writer to ever put a pen to paper or a finger to a keyboard. So what? Forget about not being the greatest writer. If you're an expert in your industry and you have something of value to offer, people will listen to you. Case closed. But, if you’re still worried, you can pay a professional writer to spice things up a bit — there are plenty of writers who’d love to help.
- But what about those knowledge gaps of yours? What about SEO, inbound links, outbound links, finding the best times to post, converting visitors into customers and so on? Again, there are people and companies out there that can help you with all of that. And you don’t have to completely empty your wallet to enlist the help of these experts either.
In an ocean full of content, it might seem a little counterintuitive to dump your “little bottles of water” into it, right? Wrong. Your “little bottles of water,” each piece of content you churn out, could put you a step ahead of everyone else. How so? For the most part, you really only have to be better than your competitors across the street. Chances are that a good number of your rivals aren’t blogging. But if you are...well, you catch my drift.
If you wait too long, though, and are the last to incorporate this into your marketing, it will be extremely difficult to get ahead of the competition. As you’re just beginning to attract followers, they’re increasing theirs at twice the rate you are. Why not get a headstart?
So, we’ve established that blogging isn’t as much of a hassle at it seems. We’ve also discussed briefly how it’s beneficial. Now it’s important to find out a bit more about just how blogging can help the growth of your business. Maybe then you’ll be motivated to start putting together your new blogging strategy.