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Social Paragon Blog

Steven Henderson

Steven enjoys educating businesses of all sizes on the importance of increasing their online presence through different digital marketing strategies. His articles are always written a way that helps to spread the inbound movement.

Recent Posts

How to Use a Video to Boost Your Sales

Posted by Steven Henderson on Jul 27, 2017 11:07:00 AM

According to one study, up to 65% of your audience consists of visual learners. What effect does this truth have on your marketing strategy?

It means that in order to effectively market and sell to your audience, you need to make wise use of visuals.

Video is the primary way with which to excite customers and motivate them to purchase. Here's why.

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Topics: Marketing, Video

What Video is Best For Your Industry?

Posted by Steven Henderson on Jul 11, 2017 11:08:00 AM

Don’t underestimate the power of a corporate video. Several recent studies have come to the same conclusion. Over time, more and more people prefer watching videos over reading written content. Why?

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Topics: Marketing, Video

Don’t Get Trapped in the Marketing Stone Age

Posted by Steven Henderson on Jun 27, 2017 11:35:10 AM

The world has gone digital. No one could argue otherwise. Nowadays, you can do almost anything with a smartphone and the almighty internet.

You can shop for products or services, stay connected on social media, expand your knowledge and so on. In fact, people do these things and more every day.

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Topics: Content, Marketing, Social Media, Website

How Blogging Can Help the Growth of Your Business

Posted by Steven Henderson on Dec 7, 2016 10:56:13 AM

As a business owner, you are no doubt always concerned with the growth of your business. You’re always in search of new tactics and fresh ideas that will promote this growth. Long-term benefits are more valuable to you than immediate benefits, which are often short-lived.

One tactic that provides numerous long-term benefits is blogging. In fact, statistics show that businesses that blog generate 67% more leads than others that don’t. Lead generation is just one of the many benefits to be had.

Consider six invaluable benefits of business blogging below, including two aspects of lead generation. All of these translate into business growth.

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Topics: Content

Why Video Should Be in the Starting Lineup

Posted by Steven Henderson on Nov 15, 2016 9:14:50 AM

Imagine that you’re at your favorite sporting event -- an NBA game, an NFL game, a MLB game or whatever the case may be. You can hardly wait to see your favorite players, the stars of the team. In fact, you paid good money to get the best seats possible...just to see them lead your team to victory once again. Much to your disappointment, the coach decides to start only the lesser known and less effective players.

Fortunately, this doesn’t happen in real life. Why? Because the star players are ultimately the ones that attract the fans and win the big games.

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Topics: Marketing, Video

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