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Social Paragon Blog

Shannon Smith

Shannon has been involved in online marketing for nearly a decade. Her expertise lies in audience retargeting for tech based publishers. Recently, Shannon joined the exciting and fast paced world of crowdfunding. She enjoys helping small to large businesses evolve in the continually growing online marketplace.
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Recent Posts

Cravings - Alisha’s Cupcakes | Utah's Small Business Sunday

Posted by Shannon Smith on Jul 16, 2017 6:24:11 PM

Alisha Nuttall opened her bakery storefront in Pleasant Grove in November of 2013. The grand opening came on the heels of her and her twin sister winning the show Cupcake Wars. Alisha has always loved baking, especially for other people.

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Topics: Small Business Sunday | Utah

Connect Your Brand to Life and Enthusiasm

Posted by Shannon Smith on Jul 13, 2017 10:35:41 AM

Dull, drab, boring, unexciting, lifeless. At one time or another, we’ve all come across something like that — person, place or thing.

It’s safe to say that it wasn’t an enjoyable experience. The bottom line is that we just aren’t drawn to things that are dull and uninteresting.

This applies to business just as much as it does to other areas of life. What does that mean for you, though?

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Topics: Marketing, Content, Video

White Elegance | Utah's Small Business Sunday

Posted by Shannon Smith on May 28, 2017 3:41:18 PM

Seventeen years ago Anna Barbieri searched for a temple dress to fit her petite size. With so little variety available she and her sister, Tamera Perkins, felt the time had come to create a line of beautiful, contemporary temple outfits to accommodate LDS women of all sizes and style.

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Topics: Small Business Sunday | Utah

Love 2 Learn Academy | Utah's Small Business Sunday

Posted by Shannon Smith on May 7, 2017 4:52:36 PM

Back In 2012, Michelle Kitchen opened Love 2 Learn Academy in Utah. Why? She wanted to provide a beneficial and safe school environment for any and every type of learner.

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Topics: Small Business Sunday | Utah

10 Common Mistakes That People Make When Blogging

Posted by Shannon Smith on Dec 15, 2016 9:30:00 AM

Over the past few years, the list of benefits from blogging has grown significantly. This has motivated businesses and agencies alike to give it a try and start blogs of their own. While that’s commendable, running a successful business blog isn’t as easy as it may seem.

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Topics: Content