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Social Paragon Blog

Mike Ropelato

Mike is passionate about inbound marketing and sharing that passion with business owners and marketing managers alike. His articles aim to provide education to those who are curious about the wonderful world of marketing.
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Recent Posts

How to Be There When Customers Need You the Most

Posted by Mike Ropelato on Jan 9, 2017 9:07:00 PM

If you were to plug the title of this post into the search bar, you’d come up with an array of different results. These would range from articles explaining how to provide stellar customer service to even some horror stories from customers who’ve had bad experiences with businesses. But neither of those things are what this post is about.

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Topics: Marketing

7 of the Best Video Marketing Campaigns We've Seen in 2016

Posted by Mike Ropelato on Nov 29, 2016 7:18:38 AM

The use of video in marketing is growing more popular by the day. It’s estimated that in the next 3 years 75% of mobile traffic will consist of video content. Because most people view content on the go — on mobile — it only makes sense that social media networks are the go-to’s for video marketing campaigns.

Many brands and innovative individuals have had great success with such campaigns in 2016. Yet, some have stood out head and shoulders above the rest. So, without further ado, let’s recount seven of the best campaigns and campaign videos we’ve seen this year. We’ll also consider some key takeaways from each one that you could use in your next campaign.

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Topics: Marketing, Video

Zoom in to the 2017 Video Marketing Trends [Infographic]

Posted by Mike Ropelato on Nov 10, 2016 9:17:53 AM

Have you been under the impression that video marketing is just an added bell or whistle? An option? If so, you’ve been missing out on countless golden opportunities. If you don’t get on board right away, you’ll miss out on many more.

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Topics: Video, Marketing

10 Powerful Ways to Improve Your Marketing in 2017

Posted by Mike Ropelato on Oct 4, 2016 8:03:04 PM

I'm sure you'd agree that 2016 seems to have flown by. As its end approaches, you may find yourself preoccupied with trying to wrap up the year on a good note. What is more, the holiday season is around the corner. It’s all too easy to put your business objectives on hold while you mentally check out for the year. That is unless you’re in the retail or ecommerce business - we all know how that goes.

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Topics: Marketing

Why You Should Care About Your Local Business Identity

Posted by Mike Ropelato on Sep 28, 2016 6:33:49 PM

Imagine if every time we met someone new, we introduced ourselves as a different person: how would anybody ever know who the real “us” is? The answer is: they wouldn’t. So why is it that when we introduce our businesses to someone, that we allow people to call us by the wrong name? As business owners, you should care how your business is being represented across all networks - both online and in the real world.

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Topics: SEO

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