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Social Paragon Blog

Mike Ropelato

Mike is passionate about inbound marketing and sharing that passion with business owners and marketing managers alike. His articles aim to provide education to those who are curious about the wonderful world of marketing.
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Recent Posts

How to Make a Promotional Video That Will Motivate People

Posted by Mike Ropelato on Aug 1, 2017 1:14:00 PM

Promotional videos do exactly what their name suggests. They promote products, services, businesses, ideas, causes, etcetera. Creating a video like this can be tricky though.

You can promote all you want, but what good will it do if you can’t motivate people to take action based on what they see? In the end, you want your audience to feel something and then to do something.

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Topics: Marketing, Video

Match Your Company to the Perfect Video Style

Posted by Mike Ropelato on Jul 20, 2017 10:29:00 AM

Brand consistency is essential for several reasons. For one thing, it helps people to get a clear understanding of what you do and why.

It also makes your company memorable and recognizable. From the smallest to the greatest detail, everything needs to be in sync…videos included.

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Topics: Marketing, Content, Video

Could Your Business Benefit From a Professional Video?

Posted by Mike Ropelato on Jul 3, 2017 11:19:51 AM

“My website has an amazing ‘About Us’ page. I don’t think I need a video too.” Does this sound like you? If so, you must not realize the many benefits you’re missing out on. Why not consider just some of those below, along with several ways you can use your new video to the max? After doing so, you’ll likely agree that a professional “About Us” style video is worth investing in.

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Topics: Marketing, Video

No Links? 3 Things You Need to Consider When Outreaching

Posted by Mike Ropelato on Jun 22, 2017 4:31:16 PM

High-quality backlinks are an essential component of SEO today. When indexing, search engines don’t only look at the quality of the content on a page. They also analyze how many links point back to it and the quality of those external sites.

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Topics: SEO, Content

How to Make Yourself More Visible to Your Customers [Tool]

Posted by Mike Ropelato on Jan 19, 2017 8:18:59 AM

Local SEO holds out a priceless opportunity for your business. It will allow you to promote yourself to local customers currently looking for what you offer. It ensures that potential customers see the right thing — AKA your business — at the right time.

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Topics: SEO

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