As a business owner, one of your main goals is likely to maximize customer conversion. Today, it is common knowledge that an optimized website is a must. It’s a vital component in converting visitors, leads and prospects. Yet, there’s one thing missing. Unfortunately, it prevents many businesses from getting the most out of their websites.
Since you decided to actually click on this blog post, I’m going to assume that the title caught your attention. Either the profanity alone made you curious or the phrase just resonates with your thought process when it comes to blogging. Regardless of the reason, though, it makes no difference to me. I’m just happy that you’re here now, bringing traffic to our site. Thanks!
Now that I’ve lost the curious ones — and increased my bounce rate (eek!) — let’s move forward with those of you who’ve been on the fence about whether or not blogging is worth your time, energy and money.
Today, blogging is a familiar term and a popular practice. In fact, as of 2014, there were more than 76.5 million blogs on WordPress alone. It’s safe to say that there are millions more on other publishing platforms.
There are countless personal blogs, tech blogs, music blogs, business blogs and so on. Blogging has even become recognized as a valuable part of the online marketing process — specifically inbound marketing.
With its growing popularity and the increase in its uses, it can be easy to focus on where blogging is going. But what about where it’s been, so to speak? Its history is actually pretty interesting, though. So...how did it all begin? Who started it? And how did it become what it is today?