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Social Paragon Blog

Aleksandra Gdanska

Aleksandra specializes in social media management and research. Her deep interest in engagement strategy stems from her experiences in different fields, as well as past work with small businesses. She enjoys helping owners in learning and creating the approach that works best for them.
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Recent Posts

Don't Underestimate the Power of a Testimonial Video

Posted by Aleksandra Gdanska on Jul 25, 2017 9:32:00 AM

Testimonials are impactful both in written and video format. They boost the credibility of your business, remove the doubts of your prospects and open the way for new sales.

In fact, video testimonials have one of the highest effectiveness ratings for content marketingWhy are they so powerful?

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Topics: Marketing, Video

Business and Social Media: Attracting the World, Locally

Posted by Aleksandra Gdanska on Jun 29, 2017 2:35:19 PM

Social media is good for businesses of all sizes. Yet, it can be an especially useful tool for small businesses. Why? It can help them to retain their current customer base, keep existing customers happy and attract new ones. It creates awareness, promotes engagement with your brand and boosts sales. Consider, in particular, four ways that small business social media marketing does this.

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Topics: Marketing, Social Media

8 Excellent Ways to Repurpose Blog Content & Save Time

Posted by Aleksandra Gdanska on Dec 28, 2016 2:43:14 PM


Blogging requires a fair amount of time. In business — and in life — time is of the essence. In other words, time is money. So, how can you make the most of the time you spend blogging? Wait for it...here it comes. Repurpose your blog content.

Reusing and giving wide distribution to your content has more than one benefit. For one thing, it can save you a ton of time. Why struggle to stay on top of blogging, social media, email marketing and the rest? It takes far more time and energy to create fresh content for each. Why not use what you have?

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Topics: Content

10 Smart Ways to Pair Social Media and Video

Posted by Aleksandra Gdanska on Nov 18, 2016 2:51:29 PM

There’s no denying that social media is a powerful tool for reaching the masses. It’s also clear that video is an increasingly more important element of doing so. Businesses small and large are now incorporating video into their social media strategies — some successfully and others...not so much.

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Topics: Social Media, Video

5 Data Driven Goals For Your Social Media Marketing

Posted by Aleksandra Gdanska on Oct 10, 2016 7:09:27 AM

Today, there are so many ways to track the success or failure of your marketing efforts. Data and analytics are out there and should be used in your marketing. When you use data to guide your choices you won’t just be making a decision on gut feel or guessing; instead, you’ll be making informed decisions that have supporting evidence.

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Topics: Social Media