Blogging requires a fair amount of time. In business — and in life — time is of the essence. In other words, time is money. So, how can you make the most of the time you spend blogging? Wait for it...here it comes. Repurpose your blog content.
Reusing and giving wide distribution to your content has more than one benefit. For one thing, it can save you a ton of time. Why struggle to stay on top of blogging, social media, email marketing and the rest? It takes far more time and energy to create fresh content for each. Why not use what you have?
This in itself is a plus. You’ve probably heard about the need to present your brand consistently across all platforms. This includes phrasing, style, subject matter and the like. By repurposing, this task becomes so much easier.
8 Things That You Can Create From Your Blog Content
Social Media Posts
Social media strategy often includes posting to multiple platforms on a regular basis. It can be a lot of work to come up with new ideas for each platform. On the other hand, if you break down the information into bite-sized chunks, you can have all of your bases covered in no time. Let’s take this post for example.
- Create a pin on Pinterest
- Share a few key takeaways on Twitter and Facebook
- Publish to LinkedIn, share within groups and post to the company page
I could go on, but you get the point. Get the most use out of your content.
Sometimes, there’s just too much information to cram into one blog post. Instead of cramming, it’s a good idea to create a content guide. Why? Let’s be honest. People won’t even bother to read a blog post that’s 10,000 words long. But they may be more willing to read a guide if they want more info. After all, they expect a guide to be longer and more in-depth. It doesn’t seem like so much of a chore when the expectation is there.
A guide will allow you to elaborate on points from the post without losing the attention of readers.
SlideShare or PowerPoint Outlines
PowerPoint is a great alternative for those who prefer it to reading in article format. Information in short, simple sections is easier to read and understand. The same is true for the SlideShare.
One plus of SlideShare is that, since it’s connected to LinkedIn, you can leverage your network to promote this content.
Podcasts are growing in popularity. Folks plug in while commuting to work, during lunch breaks and everywhere in between. Why not take the time to host short podcasts? You can take as little as 10 or 20 minutes to discuss the key points from your latest post. People will appreciate having information at their fingertips, even when they’re on-the-go.
These days, personal development is all the rage. Many people consider attending webinars a great way to grow professionally. Two reasons they are so attractive is because they are live and interactive. The live aspect contributes to a more personal, human connection — an emotional bond.
In addition, most webinars have some sort of Q&A at the end of each session. People like the opportunity to have their questions and concerns addressed directly. Personalization and interactivity are always a draw.
There’s a ton of room for creativity here. In addition to regular video, you can also create animations. You can tell stories, conduct interviews that complement your written content and more. All of the videos can then be compiled on Facebook or on a Youtube channel.
This is super convenient for anyone who’s subscribed to your blog. They won't have to worry about forgetting to check back for new posts each week. Instead, they can have the latest and the greatest sent straight to their inboxes.
Who doesn't love a good infographic? They're just so fun to read. They’re an excellent option for:
- Step-by-step and how-to style posts
- List posts
- Posts that contain a lot of facts and figures
Graphs and images are definitely easier on the eyes and help you understand content at a glance.
Not to mention that infographics are very shareable. Making use of them will increase the reach of your marketing.
Reduce, Recycle, Reuse
By recycling and reusing what you already have, you can reduce the amount of precious time you spend marketing your business. In other words, you’ll be working smarter and not harder. And as mentioned before, you’ll be able to maintain brand consistency on all channels and platforms. Are you ready to pick a blog post and get started?